BLUEBERRY BLISS

Wyld is hypothetical apparel company for the Untamed Explorer. We make gear designed for young, adventurous spirits. Our athletic cuts, bold colors and innovative tech equip you to summit your personal peak. From misty mornings in the backcountry to bonfires at the basecamp, Wyld apparel transitions from outdoor exploration to chilling with friends. Our unique prints and color-blocking make bold statements in town or on the trails.

Deliverables: (5 images - 1 Instagram post copy)

Submit five images capturing the essence of the Wyld Fall collection. Wyld will use these as a single post on their Instagram profile to promote their new Fall collection. All five photos should showcase the brand in a cohesive, boundary-pushing narrative. Maintain consistent style, tone, and emotion across shots to captivate the audience. Please submit the copy that will be used with this Instagram post.

Judging:

- Originality and Delight: the uniqueness and creativity of the artwork, looking for fresh and innovative ideas that captivate and inspire the viewer, evoking a sense of joy or wonder.

- Composition and Design: the arrangement of elements within the design, including balance, visual flow, and overall structure. It considers how effectively the creator has organized and crafted the piece.

  - Interpretation of Theme: how well the design aligns with and expresses the challenge theme. It looks at how the creator has conveyed the intended message or concept through their work.

- Mastery of AI as Medium: the designer's skill in utilizing AI technologies as a creative tool. It considers the proficiency in harnessing AI to enhance or augment the creative process and the final result.